I am a passionate entrepreneur with an intense interest in technology, innovation and brands.


My favourite bit about Plum

My favourite Plum Home

Before Plum

In 2008 he founded Promise Communities: a company specializing in solving brand, innovation and insight challenges through mass online collaboration. In eight years, he grew it from a business consisting of one man and a laptop, to a 140+ person leading innovation consultancy delivering programs for the likes of Twitter, Samsung, McDonald's, British Airways, Orange, Virgin Media, O2, Heinz, Diageo, Pepsi Co and Sony Music. In 2012 Promise sold to Communispace. Today, Doron leads the European operations of the joint entity, as the EMEA President. Doron’s two proudest achievements? building the communities technology platform and joining forces with the one of the world’s sexiest companies: Communispace.

Outside of Plum

Doron is massively into his music. You’ll always find him listening to some quirky artist or sitting at home making music with computers, synthesizers and guitars.